“IN CUCINA GUIDI TU” – GALBANI

Quando si cucina seguendo una ricetta che non si conosce, magari trovata online, the struggle is real: le mani si sporcano continuamente, e scorrere la pagina web per vedere quali sono gli step successivi è un vero disagio.

Da questo insight è nata “In cucina guidi tu”, l‘app a comando vocale che fa sembrare chef anche chi chef non è: pazzesco, ora puoi fingere di sapere quello che stai facendo ai fornelli, perché Galbani ti guida – letteralmente – step by step.

Quando finisci un passaggio, ti basta dire “avanti” per andare allo step successivo. Non hai capito qualcosa? No problem: ti basta dire “Ripeti”.

Scegli la ricetta e comincia a cucinare: abbiamo anche inserito la possibilità di attivare dei timer. Insomma, eravamo Alexa before being Alexa was cool.

Grazie al team Ogilvy che ha contribuito a mettere a terra questa mia folle idea. So che mi avete odiata ma – ehi – chissà quanta gente abbiamo aiutato a fare bella figura. Magari anche a rimorchiare.

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When you cook following a recipe you don’t know by heart, perhaps one you found online, the struggle is real: your hands get dirty all the time, and scrolling through the web page to see what the next steps are is a real inconvenience.

From this insight was born “In the kitchen you’re on command” (sorry, English reader, for the poor back translation! Let’s see if I can do better: The original name “In cucina guidi tu” means literally “In the kitchen, you drive”, but in a figurative way means “in your kitchen, you lead”).

“In cucina guidi tu” is the voice-controlled app that makes even those who aren’t chefs look like they know what they’re’re doing in the kitchen, because Galbani guides them – literally – step by step by step.

How does it work?
When you finish a step, just say out loud “next” to go to the next step. Didn’t you understand something? No problem: just say “Repeat”. Choose the recipe and start cooking: we have also included the possibility of activating timers.

Long story short, we were Alexa before being Alexa was cool.

Thanks to the Ogilvy team who helped ground this crazy idea of ​​mine. I know you hated me but – hey – who knows how many people we helped make a good impression. Maybe even to pick up!